Studies were undertaken recently to demonstrate the benefits of hosting The Curaçao North Sea Jazz Festival. According to Tico Croes and the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida, the 2011 festival brought the island economic benefits of around 16 million dollars. This is the second time that the economic impact and the value of the Curaçao North Sea Jazz Festival has been evaluated by Croes.

The island invests quite a lot of money in order to produce the event, bringing artists like Sting, Dionne Warwick, Stevie Wonder, Chucho Valdés, Ruben Blades, and Juan Luis Guerra. Various institutions, such as the Fundashon Bon Intenshon, the foundation run by the Curaçao businessman Gregory Elias, invested close to $4.9 million this year. However, 4930 tourists came to Curaçao especially for the festival; this is twice as much as last year, when 2,300 tourists arrived. On the average, tourists stayed for a period of 7.3 days on the island and spent approximately $1716, more than twice as much as last year.

Most of the visitors to the festival reported that they considered it an event of high quality, that the festival contributed their knowledge of the island, and that the event increased their awareness of the culture of Curaçao. The next edition of the Curaçao North Sea Jazz festival has been slated for August 31 through September 1, 2012.

Source: Radio Netherlands Worldwide

Photo: Juan Luis Guerra (Dominican Republic) and Rubén Blades (Panama).

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